Share
Preview
 
 

NOTE: In this email, I’m going to share an opportunity that will help you grow your law firm.

And by “grow” I mean more gross revenues, more profits, more peace of mind & more free time.  What, you thought How To Manage A Small Law Firm became the largest provider of “time share” CEO services and that almost all of our nearly 400 law firms are growing at like ten times the national average, by accident?  

We have a system.  It’s not a particularly complicated system. But it has been working for solo & small law firms for decades.  In fact, anyone who has a good enough reason to do so can easily understand the system that’s making so many law firm owners so much more happy.

The business of How To Manage A Small Law Firm is not to “reveal secrets” that we have to keep hidden from you.  Our business is implementation. So first we spell it all out.  You will easily understand why & how each part of the system works.  Then unless you’re into inflicting unnecessary pain on yourself & your family; or you just like to waste your time reinventing the wheel (some lawyers do) then our whole “pitch” basically boils down to this:

Now that you have seen for yourself that this is working right now, for hundreds & hundreds & hundreds of law solo & small firms; and now that you understand exactly why & how it works; will you now choose to either:

a.) Ignore this opportunity to make your law firm and your life measurably-better;

b.) Waste perhaps only a few years of your life to research, learn, test, refine and do it all on your own;

c.) Let us make it easier for you (and faster & less scary) by letting us help you implement the system so your law firm can be quickly transformed from a practice that you go to work for and into a sustainable business that works for you…yes, even during these crazy economic times?  In fact, it’s precisely because so many small law firm owners are basically giving-up that now is an especially great time to NOT be one of them.

END COMMERCIAL:  Later in this email, I’m going to share an opportunity for you learn some things about this system that you can take and use on your own to make your law firm more successful.  Much more successful.  Assuming you have a good enough reason to want or to need to do that.

 
 
So back to the story…

On Sunday I shared a story about a mishap I had with Taye Astuya as we returned from a playdate together on our boat called “The Office”.  Click HERE to see that email again in case you missed it.  There were some lessons in that story that are particularly relevant for small law firm owners in these turbulent times.  Especially if you find your clients and potential new clients getting a bit “sideways to the wind” as I did on Sunday.  Maybe even if you find your own business getting a bit sideways, too.

Well, I’ve gotten a whole bunch of emails in response to my sharing that story, and the law firm growth lessons it contains.  I also received some pictures of people’s boats, too which has been really fun.  Because the next best thing for a boater other than going out on our boats is talking with other boaters about our boats.

But it’s something more than that.  We like talking about the COMPROMISES that our boats are designed to navigate, don’t we.  Just like your law firm is (should be) planned-out to help you navigate certain compromises, too.

Wait!  It’s even MORE than that.  And this has EVERYTHING to do with why some lawyers struggle in their marketing & sales…er, I mean they struggle “when converting prospective new clients into happy, cooperative paying clients who later refer their friends, family, and business associates”.

If you think about it, the thing I bet you enjoy most about discussing, debating or even arguing with people about boats, cars, shoes, purses, houses, golf clubs, fishing rods, tennis racquets, vacation spots or even your favorite foods, wines, hotels or restaurants…it all boils down to one thing:  CRITERIA.

You have your criteria for what makes the “perfect” boat or bicycle.  The other person has his or her criteria.  And the “fun” is in the comparison, contrasting, and discussion about your respective criteria.  Understanding this and being able to create systems based on this is at the heart of every successful law firm marketing & client conversion campaign.  If your law firm has been struggling to attract and convert prospective new clients into paying clients…especially in the past 8 weeks…there’s a good chance the problem can be traced back to this point.
 
 
For example, my family has (notice I’ve already revealed something to you about my criteria) a 32-foot Worldcat Dual Console with twin Yamaha 300’s.  It’s a great dive boat but not the perfect dive boat.  It’s a very solid fishing platform but they make a dedicated fishing boat with the same hull but totally different top deck configuration.

You can water ski or even wakeboard behind The Office but that’s definitely not where this boat shines.  I can cross the gulf stream safely and comfortably to the Bahamas.  And it’s an amazing boat to host a party of 6-8 adults plus as many kids who can all ride safely on the bow because you don’t ride “on” this boat so much as “in” it.

The Office has a small air-conditioned cabin for the kids to hide out in the middle of the day so they don’t have a total melt-down.  It has a “civilized” bathroom with hot & cold running water to make a day out on the water more enjoyable for all concerned.  And since it’s a catamaran The Office is safe, much more comfortable in a choppy sea, and reasonably fuel-efficient.

Of course, my friend who has a 32-foot center console fishing boat thinks I’m an idiot.  Because his boat is a “real” fishing boat.  (Notice that criteria again.  Did you catch it?)  When you use the system we show all our Members how to use you’ll catch these little things when you’re meeting with potential clients and it will help you convert more of them into paying clients.  When you use “our” system you’ll also notice that it suddenly becomes much easier to manage staff which means you get more time to enjoy your life outside of your office and go out on your boat, play golf, invest time being a fully-present and engaged parent and/or spouse, etc.

My friend’s criteria begins with his definition of the boat as being “his” whereas I think of “The Office” as being a boat that belongs to my whole family.  So my friend’s boat has been purposefully planned to serve his main passion which is fishing. Whereas The Office sacrifices “fishability” for its ability to host a party of parents and kids in almost any conditions, pursuing a wide variety of activities because kids like to try different things.

Planning the sort of law firm we’re going to help you build is very similar.  First we have to get clear on your criteria for what it means for a law firm to be “Successful”.  Incidentally, just about as soon as you get clear about this for yourself and can articulate what must be true about your law firm in order for you to consider it to be a “successful” business…that’s about how soon you can reasonably expect to see improvements in your firm’s marketing, sales and staff performance too.

I totally get that you may not get why or how this is true.  But that doesn’t necessarily mean it’s not true, does it?  I mean there’s ALSO the possibility that you might be able to learn something tomorrow that you didn’t know yesterday about the business of running a highly-successful law firm…isn’t there?

Just like I had to learn how to dock The Office in a cross-wind with current running in a direction I’d never experienced before.  Unfortunately for me (and my port motor cover) I waited too long to learn that lessons.  Fortunately, for me (and for the rest of my life) my ego is strong enough to ask for and to accept help when it’s offered to me.
 
 
As you learned if you read the first email from Sunday “The Man On The Dock” I was stuck and a stranger called out from the dock with an offer from help.  Ten years ago my ego was such that I’d have rebuffed his offer.  Then again, ten years ago I was broke and wouldn’t have been aboard my own Worldcat 32DC pulling into a private dock in the community where Taye Astuya now gets to grow-up and consider “normal”.

“YES, RJON BUT WHAT’S THIS GOT  TO DO WITH A LADDER”!?!?!

Right, the last email I sent out…it has a valuable lesson about Mindset that will help you make a profit with your staff during these pandemic times, and beyond.  In fact, that mindset lesson I’d bet it’s going to help a lot of lawyer who take it to heart to enjoy a HUGE COMPETITIVE ADVANTAGE over most other solo & small law firm owners who (naively?) underestimate the important correlation between the owner’s mindset and the profitability of a law firm.  Click HERE to see that second email now.

The ladder…the man on the dock climbed down a ladder to reach a line I was throwing to him.  He saw he could help me.  He offered.  I accepted.  That prompted him to climb down a ladder and then because of a very simple “trick” I learned from an even more experienced boater than me and because I placed a few bits of tape in the right spots, ahead of time we were able to very quickly, easily and safely maneuver the boat from a very BAD position to a perfect position alongside the finger pier in a matter of minutes.  So smoothly in fact that Taye Astuya pretty much slept through the whole episode, instead of being traumatized by it.

So Here’s What I’m Going To Do For You…

I know that until a person has a good enough reason to change how he or she is doing things, there’s not much point in offering help.  Even when it’s free or comes with a 100% money-back guarantee.   Some people would just prefer to keep complaining about the things they could be changing as if someone’s gonna care.

I also know that once a person has a good enough reason changes can be made very quickly and results begin to show up right away.  That’s not an exaggeration.  Results begin to show up right away.

Ten years ago I found my reason.  It’s not a reason I’m particularly proud of.  It’s not politically correct.  It’s not something I discuss in polite company.  But it was very compelling.  And so in an instant, I made a change.  And that change allowed me to see other opportunities which let me make other changes and next thing you know I’m the Founder & CEO of a $15 million dollar a year business that’s been growing like crazy not just “despite” but because I learned how to spot all the opportunities all around all of us right now to be of even greater service to clients, potential new clients, former clients and everyone else.

So here’s the deal…on Wednesday (5/13) at 1 PM ET, I’m going to be hosting a very unique kind of workshop where I’m going to help a limited number (probably no more than about 15-20) small law firm owners spot the tactical opportunities to improve one part of their business.   

This will be highly interactive and it will be by invitation only.   I’m not saying this to brag but rather to put into perspective the value of this rare and unique opportunity for you.  My regular rate for a shared VIP Day is $15,000 per firm x 4 who share it over 2 days.  That’s not an exaggeration.  And I generally have a waiting list. And I only take-on VIP days from law firm owners who I already know or by referral because these take place in my home.  Now I know some people reading this will allow themselves to become “triggered”.  Who the F does he think he is?  And that sort of thing. But this is the truth about how I work and what lawyers travel from all around the Country and invest to share a VIP Day with me.  And you get the opportunity to get my undivided attention to help you find and fix a problem with your law firm, for free.

Great, How Do I Get An Invitation?

I’m only interested in helping fellow entrepreneurs who are serious about growing a highly-successful law firm.  No tire-kickers.  No spectators.  So I want to know that you have a good-enough-reason to produce a massive improvement in at least one part of your law firm.

Send me an email and tell me:

  1. What’s the A+, #1, MOST IMPORTANT PART of how your law firm performs that would have the greatest positive impact on your life if we could fix or make a major improvement to that part of how your law firm performs?

    • Maybe it’s how consistently the marketing attracts prospective new clients

    • Maybe it’s how reliably PNC’s are converted into paying clients, or the value of the average case or matter

    • Maybe you want (or need) to figure out how to build a better team so your law firm can work for you instead of you working all the time for your law firm.

    • Maybe the business is producing great value to lots of clients and bringing in lots of revenue but not enough goes home in your pocket.

    • Maybe you don’t have enough visibility into what’s really happening “in” your business and so you’re uncomfortable (afraid, even) to make any kind of long-term decisions and so you feel you’re always falling short of your full potential.

    • Or anything else.

  1. What’s your “good enough reason” to take all your excuses and shove them up your ass so that when you tell me what’s wrong and I tell you how to fix it you’ll actually take action…even if doing so might be a little (or even a lot) uncomfortable?
 
 
The first 15-20 subscribers who send me an email with answers to these two questions will get a reply back with an invitation and dialing instructions to participate in the virtual workshop: Get More Freedom From Your Law Firm, discover tactical opportunities to improve the 7 main parts of your law firm.  Is it you with your kids, toys, kids and toys, a future you imagine or envision?   You show me you’ve got a good enough reason and I’ll invite you to a live and interactive workshop that I’ll be personally running to help you make that real.  

“And what if I don’t have anything that matters enough to me to take all my excuses and shove them up my ass?"   Then be on the lookout for a link I will send in my next email tomorrow, inviting you a special webinar I will be running to help you set some goals that matter…and learn how to become much more effective when meeting with prospective new clients and converting them into paying clients of your law firm.  

“And what if I won’t even do that?”  Then here’s some free stuff you can listen to/watch - www.LawFirmPandemicGrowthResources.com

Best,

RJON

p.s. Here’s a session I conducted recently with several of our Members who own business, immigration and intellectual property law firms, whose businesses are STILL GROWING not just “despite” but precisely because of the pandemic. Some of the law firm owners have built their businesses from nothing to multimillion dollars, and they plan to keep growing their firms.

Yours can too.  

And best of all, in these recordings you'll hear from real law firm owners just like you sharing a few practical tips that are being used TODAY that you can use to grow your law firm too. Click here to get access.

Email Marketing by ActiveCampaign